Together we can figure out your next best step

Maybe you're stuck, overwhelmed, or just running on empty. Maybe you know exactly what you want but can't seem to get yourself there. Either way, you don't have to do this alone, you just need to be willing to start. Through a blend of mindset coaching, exploration and planning, I'll help you get clear on what you really want, cut through what's getting in the way, and move forward, one intentional step at a time.


I've spent over 25 years working with businesses, executives, and entrepreneurs, and what I've learned applies just as much to someone figuring out their next chapter as it does to someone scaling a company. I coach because I love that moment when someone finally trusts themselves and moves into their own power and realize what they're really capable of.

Meet Joanna →

Hi I’m Joanna, a certified iPEC Coach and Growth Strategist.
I genuinely love this work!


What lies underneath the block is the belief driving it

You make hundreds of choices every single day. What to say. What to do. What not to do. Those choices, big and small are shaped by your experiences, your perspective, and the stories you've been telling yourself. Over time those stories quietly become the lens through which you see everything, and they start making decisions for you without you even realizing it.

That's where coaching comes in. Not to tell you what to do but to help you identify what's really getting in the way. Once you understand the belief underneath the block, something shifts. You stop fighting the circumstances and start connecting to what you actually want, how you want to feel, what you're really after, and the strength and capability you already have to get there.  

Whether it’s business or personal, the path forward starts here.

Professional & Business Coaching

Build the Business and
the Leader Behind It.

For women entrepreneurs, executives, solopreneurs, and consultants ready to grow in every sense of the word. This isn't marketing consulting. It's the deeper conversation, the one about how you show up in your work, your decisions, and your leadership.

And when the moment calls for it, I can
toggle into my strategist hat, bringing real-world business, marketing, and growth expertise into the conversation. It's not always needed. But when it is, it's there.

You might be here because...

  • You’re working hard but not moving forward the way you want to

  • You have a clear vision but keep getting stuck in the execution

  • You're avoiding hard conversations with a team member, a client, or yourself

  • You’re leading others but feel like you’re running on empty

  • You’re ready to scale but not sure how

  • You've lost the spark that once made this exciting

Life Transition Coaching

Get Unstuck. Move Forward.
On Your Terms.

For women navigating change, young adults stepping into their own, and anyone who knows something needs to shift but isn't sure what, or how. This is a real conversation about what's actually getting in the way, and what becomes possible when you finally move through it.

You don't have to have all the answers. You just need to be willing to show up honestly, with someone who will ask the right questions, and help you find your way forward.

You might be here because...

  • You feel stuck in a life, or a chapter, that no longer fits

  • You’re overwhelmed by decisions and can’t seem to trust your own instincts

  • There’s a hard conversation you’ve been putting off for too long

  • You’re in transition and can’t find solid ground

  • You know what you want but you just can’t seem to get yourself there

What to expect when
we work together

A glimpse of what we dig into

  • Visioning, goal development, and getting clear on what you want

  • Identifying and moving through blocks, patterns, and limiting beliefs

  • Navigating difficult conversations

  • Aligning your actions and energy with your vision and values

  • Managing your energy, time, and focus

  • Decision-making with clarity and confidence


What you gain from the work:

  • A real partner who challenges you and supports you  

  • Clarity on what you actually want, not what you think you should want

  • A deeper understanding of yourself and what's driving your choices

  • Renewed sense of direction and purpose

  • An action plan with real accountability

  • The confidence to show up as the person you want to be, in work and in life

Ready to take the leap?

Start with a free 30-minute discovery call. No pressure, no pitch, just an honest conversation about where you are, what’s getting in the way, and whether working together makes sense.

If it feels like a fit, we’ll talk about what a coaching engagement looks like — the structure, the commitment, and what you can expect from the process. Everything is customized to you.

What to expect on the call:

  • A real conversation not a sales script

  • Space to share your goals

  • Honest feedback on whether coaching is the right move

  • Zero obligation to continue

Meet Joanna

As someone who is incredibly curious and thrives on connection, I've always been wired to go deeper. Not just to understand what's happening, but why, what's driving it, what's underneath it, and what it means for the person living it. That curiosity has shaped how I show up in my career, in my relationships, and now in my coaching. Connection is at the heart of everything I do. I believe real change happens when someone feels heard and understood. That's the environment I create in every session.

I started coaching because I relish that moment when things shift. It's that point in a conversation where something just clicks, things start to align, and clients can actually feel the energy change. And I get to witness it. By the end of the session clients feel lighter, clearer, and more confident than when they started.

I have over 25 years of experience working with businesses, from startups to established companies, leading strategy, marketing, and growth. I've spent my career working across organizations, collaborating with teams at every level, and building the kind of trust that makes people actually want to work together. Empathy, transparency, and honest communication are instincts I bring into everything I do.

My coaching is grounded in Core Energy Coaching™, a methodology developed through iPEC, the Institute for Professional Excellence in Coaching, where I completed a year-long certification program. It means we work from the inside out, focusing on your mindset, your energy, and how you show up in your choices, your relationships, and your work. When that shifts, everything else follows.

I'm based in Los Angeles and work with coaching clients nationwide via Zoom.

Linked-in profile

  • "Best investment I made in myself and my business!"

    Joanna is a force of nature! Best investment I made in myself and my business! She effortlessly weaves life and business coaching as I have learned, they both play a huge role in achieving success! My practice has tripled since I started working with her and now I’m pursuing new opportunities! She’s amazing!

  • “Her enthusiasm is infectious.”

    “She mitigated my fear and overwhelm, and did it by providing actionable steps and an overarching plan to follow month after month. It is like working with a close friend whose counsel I cherish from the moment we first connected. I am so grateful for her patience and creative thinking.”

    — Stephanie Gisondi, Founder, Composed Co.

  • “She helped me get out of my comfort zone.”

    “Joanna is incredible! She encouraged me to step out of my comfort zone and conquer tasks I had avoided for a long time. She helped me streamline my work, solidify my pricing, and coached me on setting stronger boundaries with my clients. Her positive attitude and caring personality make working with her an absolute joy.”

    — Andrea Testa, ArtVideo

  • “Joanna ignites passion and motivates.”

    “Working with Joanna was a dream come true! The support she provided helped me develop my go-to-market strategy as well as a well-organized site that conveys my message clearly. Joanna’s ability to develop creative ideas while staying focused on the goal was impressive.”

    — Saralyn Isrow, Life Coach

Book Your Discovery Call

Let’s talk and see if we are a fit.